The under-proof man (clerk, in J. B. Priestley’s Angel Pavement) mounted his homeward bus, and sighed because evening papers did not seem to be written for men any more. Woman. Screened from reality by the advertising barrage. “This is invaluable information”, says Mr. Haughton James, “which every publicist understands; people cannot and will not believe or act according to reality.” To most laymen, advertising to women, which bulges out popular publications, is an occult business. It will not be quite so mysterious after reading the following article.
